Managing to make market agencements: The temporally bound elements of stigma in favelas

Fernandes, Josi; Mason, Katy; Chakrabarti, Ronika

Abstract

How do entrepreneurs working at the bottom of the pyramid (BoP) manage to make new, powerful, associations
between people and places to break down the barriers of Rio's stigmatised markets? Drawing on the notion of
agencement and, specifically, the role of historical narrative devices in generating agencements, this paper offers a
nuanced conceptualisation of BoP markets as stigmatised marketplaces, a deeper understanding of the work done
by micro-entrepreneurs (MEs) to make market engagement possible, and insights into the temporally bound
nature of agencement in recursively enabling safe times to visit a novel favela tourism market at the BoP. This is
the first study to explicate the temporal nature of a market agencement.

• Journal Article Type: Article
• Publication Date: 2019-02
• Deposit Date: Feb 2, 2025
• Journal: Journal of Business Research
• Print ISSN: 0148-2963
• Publisher: Elsevier
• Peer Reviewed: Peer Reviewed
• Volume: 95
• Pages: 128-142
• DOI: https://doi.org/10.1016/j.jbusres.2018.10.006
• Additional Information: This article is maintained by: Elsevier; Article Title: Managing to make market agencements: The temporally bound elements of stigma in favelas; Journal Title: Journal of Business Research; CrossRef DOI link to publisher maintained version: https://doi.org/10.1016/j.jbusres.2018.10.006; Content Type: article; Copyright: © 2018 Elsevier Inc. All rights reserved.