Prof Katy Mason K.J.Mason2@salford.ac.uk
PVC & Dean of Salford Business School
Markets and marketing at the bottom of the pyramid
Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra
Authors
Ronika Chakrabarti
Ramendra Singh
| Journal Article Type | Editorial |
|---|---|
| Online Publication Date | May 15, 2017 |
| Publication Date | 2017-09 |
| Deposit Date | Feb 4, 2025 |
| Journal | Marketing Theory |
| Print ISSN | 1470-5931 |
| Electronic ISSN | 1741-301X |
| Publisher | SAGE Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 17 |
| Issue | 3 |
| Pages | 261-270 |
| DOI | https://doi.org/10.1177/1470593117702286 |
You might also like
How might HEIs and government build collaborative advantage to address climate change
(2025)
Digital Artefact
A space odyssey of cyber-physical marketization
(2024)
Presentation / Conference Contribution
Downloadable Citations
About USIR
Administrator e-mail: library-research@salford.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2025
Advanced Search