Prof Katy Mason K.J.Mason2@salford.ac.uk
PVC & Dean of Salford Business School
Exploring the performativity of marketing: theories, practices and devices
Mason, Katy; Kjellberg, Hans; Hagberg, Johan
Authors
Hans Kjellberg
Johan Hagberg
| Journal Article Type | Editorial |
|---|---|
| Online Publication Date | Dec 4, 2014 |
| Publication Date | Jan 2, 2015 |
| Deposit Date | Feb 4, 2025 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Electronic ISSN | 1472-1376 |
| Publisher | Routledge |
| Peer Reviewed | Peer Reviewed |
| Volume | 31 |
| Issue | 1-2 |
| Pages | 1-15 |
| DOI | https://doi.org/10.1080/0267257X.2014.982932 |
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