The value of design: an issue of vision, creativity and interpretation

Fonseca Braga, Mariana

Abstract

What is the value of design? Why should firms invest in design? The paper aims at clarifying the value of design, its dimensions and its variables (qualitative and quantitative) throughout a literature review and analysis. The premise is that firms invest in design to create value. Design has evolved, becoming closely related to innovation, and the need to clarify its dimensions and relationships to value within firms and society rises. Despite the global growing interest in design, it is not fully understood how it brings benefits to the company. The concept of value is found in a fragmented literature including economics, marketing, business, management, value engineering, design domains, social and environmental sustainability. In conclusion, the value of design still is under-researched and new dimensions emerge. It is shaped by designers and companies visions, creativity and interpretations. Better cross- fertilization is required to identify the mechanisms of value creation by design.

• Presentation Conference Type: Conference Paper (published)
• Conference Name: Design Research Society Conference 2016
• Start Date: Jun 27, 2016
• End Date: Jun 30, 2016
• Online Publication Date: Jun 25, 2016
• Publication Date: Jun 25, 2016
• Deposit Date: Mar 28, 2025
• Publicly Available Date: Mar 28, 2025
• Print ISSN: 2398-3132
• Peer Reviewed: Peer Reviewed
• Volume: 5
• Book Title: Future Focused Thinking - DRS International Conference 2016
• DOI: https://doi.org/10.21606/drs.2016.12