What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC)
(2020)
Thesis
Asamaoh, J. What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC). (Thesis). University of Salford
Viral video marketing is an expensive process and there is limited scholarly research about what makes video content go viral. A few online communities such as football clubs are keen to explore video virality to engage their audiences. One such club... Read More about What is the role of emotions on football fans in affecting online video virality? (Case study of Salford City FC).