The field behind the screen : social capital and the social media communications of a football club brand
Thesis
Fenton, A. (in press). The field behind the screen : social capital and the social media communications of a football club brand. (Thesis). University of Salford
Football is an incredibly popular sport around the world. It boasts hundreds of millions of networked fans interacting with their favourite clubs through social media channels and content. This study aimed to discover how social media is used by fans... Read More about The field behind the screen : social capital and the social media communications of a football club brand.