Investigating the differences in web browsing behaviour of Chinese and European users using mouse tracking
(2007)
Presentation / Conference
Griffiths, L., & Chen, Z. (2007, July). Investigating the differences in web browsing behaviour of Chinese and European users using mouse tracking. Presented at UI-HCII'07 Proceedings of the 2nd international conference on Usability and internationalization Springer-Verlag Berlin, Heidelberg ©2007, Beijing, China
The World Wide Web has become a ubiquitous information source and communication channel. With such an extensive user population, it is imperative to understand how users view Web pages. Studies of Web browsing behaviour aimed at different cultures ha... Read More about Investigating the differences in web browsing behaviour of Chinese and European users using mouse tracking.