Unleashing corporate communications via social media : a UK study of brand management and conversations with customers

Griffiths, M; McLean, R

doi:10.1362/147539215X14373846805789

All Outputs (2)

Securing Multiple Digital Identities (2015)
Journal Article
Kutar, M., Griffiths, M., & Fletcher, G. (2015). Securing Multiple Digital Identities. ITNOW, 57(3), 28-29. https://doi.org/10.1093/itnow/bwv068

Maria Kutar, Marie Griffiths and Gordon Fletcher look at how we can secure the increasing problem of multiple digital identities.

Unleashing corporate communications via social media : a UK study of brand management and conversations with customers (2015)
Journal Article
Griffiths, M., & McLean, R. (2015). Unleashing corporate communications via social media : a UK study of brand management and conversations with customers. Journal of Customer Behaviour, 14(2), 147-162. https://doi.org/10.1362/147539215X14373846805789

This paper reports on a small-scale UK based study that explores the impact of social media adoption and use on corporate communications and brand image. The study was structured around an empirical research study including discourse and textual anal... Read More about Unleashing corporate communications via social media : a UK study of brand management and conversations with customers.