“The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen”
(2024)
Journal Article
Mellor, N. (2024). “The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen”. #Journal not on list, 7(1), 41–63
This article examines the socio-economic landscape of the 1980s and how brand marketing was used to take advantage of high concepts, home video and audience appetites to help establish some of the most enduring horror films of all time. It will discu... Read More about “The souls of the children … Give me strength”: 1980s Horror Movie Marketing and the Life and Death of the “Brand Boogeymen”.