All Outputs (29)

The study of political marketing at a local level : conceptual foundations and research directions (2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113

Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The study of political marketing at a local level : conceptual foundations and research directions (2009)
Presentation / Conference
conceptual foundations and research directions. Presented at 38th European Marketing Academy Conference, Nantes, France

Whilst political marketing has become established as a research theme, there has been a
lack of conceptual and empirical research into local political marketing strategies and
practices. In the context of U.K, this paper begins to explore local pol... Read More about The study of political marketing at a local level : conceptual foundations and research directions.

The utilisation of language in political marketing theory and practice
Presentation / Conference Contribution

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation
Presentation / Conference Contribution

Purpose of the paper: Text marketing expenditure amongst firms grew to £8.94 million in 2012 from £6.09 million in 2011 in the UK (Derived from Ofcom, 2013). This provides a rationale for this paper as it indicates that firms have recently renewed t... Read More about The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation.

Political parties and political marketing ‘strategies’
Presentation / Conference Contribution

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Destination branding analytical study applied to Sultanate of Oman as a tourism destination
Thesis

The aim of this study is to develop a model for tourism destination branding using Oman as a case study by examining the Omani context and its characteristics from the perspective of both potential tourists (the demand side) and the Omani tourism pro... Read More about Destination branding analytical study applied to Sultanate of Oman as a tourism destination.

Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education
Thesis
Zhu, L. Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education. (Thesis). University of Salford

This thesis aims to examine the country of origin effects on service evaluation by investigating Chinese students’ evaluation of British higher education. How Chinese students evaluated Chinese higher education and other international higher educatio... Read More about Country of origin influence on service evaluation : an insight into Chinese students' choice of British higher education.

The influence of SMS advertising on online brand equity among students in the UK
Thesis
Darabi, M. The influence of SMS advertising on online brand equity among students in the UK. (Thesis). University of Salford

With the technological improvements and new developments in the mobile industry, more and more brands are sending their advertising messages using consumers’ mobile phones. This growing interest is reflected in their allocated marketing budgets and e... Read More about The influence of SMS advertising on online brand equity among students in the UK.

Defining a political brand alliance: the conservative and liberal democrat coalition
Presentation / Conference
Reeves, P. Defining a political brand alliance: the conservative and liberal democrat coalition. Presented at Academy of Marketing Conference 2011: Marketing Field Forever, Liverpool

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of b... Read More about Defining a political brand alliance: the conservative and liberal democrat coalition.