Local political marketing in the context of the conservative party
(2013)
Journal Article
Reeves, P. (2013). Local political marketing in the context of the conservative party. Journal of Nonprofit and Public Sector Marketing, 25(2), 127-163. https://doi.org/10.1080/10495142.2013.760990
Local political marketing can be defined as marketing related strategy, activities, and tactics implemented by a political party in a local geographic constituency, in order to attempt to maximise aggregate potential voter satisfaction, and therefo... Read More about Local political marketing in the context of the conservative party.