The study of political marketing at a local level : conceptual foundations and research directions
(2010)
Journal Article
Reeves, P. (2010). The study of political marketing at a local level : conceptual foundations and research directions. Revista română de marketing (Print), 96-113
Whilst political marketing has become established as a research theme, there has been a lack of conceptual and empirical research into local political marketing strategies and practices. In the context of U.K, this paper begins to explore local... Read More about The study of political marketing at a local level : conceptual foundations and research directions.