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Does the factor theory of satisfaction explain political voting behaviour? (2015)
Journal Article
Schofield, P., & Reeves, P. (2015). Does the factor theory of satisfaction explain political voting behaviour?. European Journal of Marketing, 49(5/6), 968-992. https://doi.org/10.1108/EJM-08-2014-0524

Purpose: This paper aims to explain voter perceptions and voting behaviour in the 2010 UK General Election on the basis of this theory, by evaluating the differential impact of government performance on key political issues defined as hierarchical vo... Read More about Does the factor theory of satisfaction explain political voting behaviour?.