'Service-Dominant Logic in Sports: A Literature Review' by Pin-Yu Yu
(2021)
Data
SPARC 2021 Poster No. 22
Social media provides two-way communications and interaction for both brands and customers, and this generates value through relationship marketing. 3.6 billion people were using social media in 2020 globally and this is i...
Read More about 'Service-Dominant Logic in Sports: A Literature Review' by Pin-Yu Yu.