Do cultural norms affect social network behavior inappropriateness? A global study
(2017)
Journal Article
Gupta, M., Uz, I., Esmaeilzadeh, P., Noboa, F., Mahrous, A., Kim, E., …Kulikova, I. (2018). Do cultural norms affect social network behavior inappropriateness? A global study. Journal of Business Research, 85, 10-22. https://doi.org/10.1016/j.jbusres.2017.12.006
There is a substantial body of literature on behavior inappropriateness in face-to-face social settings; however,
not much is known about what individuals consider inappropriate (or appropriate) on Internet-mediated social
networks. Although online...
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