Case studies in applying data mining for churn analysis
(2017)
Journal Article
Lomax, S., & Vadera, S. (2017). Case studies in applying data mining for churn analysis. International Journal of Conceptual Structures and Smart Applications, 5(2), 22-33. https://doi.org/10.4018/ijcssa.2017070102
The advent of price and product comparison sites now makes it even more important to retain customers and identify those that might be at risk of leaving. The use of data mining methods has been widely advocated for predicting customer churn. This pa... Read More about Case studies in applying data mining for churn analysis.