Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector.
(2024)
Thesis
Garrick, J. (2024). Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector. (Thesis). University of Salford
Cause relate marketing (CRM) is one of the several forms of corporate social responsibility (CSR) initiatives in which brands link the sale of products, and services to the support for a cause or charity (NGO). Online CRM is a strategic and tactica... Read More about Online Cause Related Marketing: The Impact of Brand Experience on consumer’s brand credibility perceptions, and the Moderating Influence of Consumer Cause Involvement in the UK retail sector..