A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector
(2015)
Journal Article
Ravasan, A., & Mansouri, T. (2015). A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector. International Journal of Information Systems in the Service Sector, 7(2), 5. https://doi.org/10.4018/ijisss.2015040105
Data mining has a tremendous contribution for researchers to extract the hidden knowledge and information which have been inherited in the raw data. This study has proposed a brand new and practical fuzzy analytic network process (FANP) based weighte... Read More about A fuzzy ANP based weighted RFM model for customer segmentation in auto insurance sector.