All Outputs (16)

Emerging digital banking service quality dimensions and their impact on elderly customer satisfaction and engagement: a study in Sri Lankan context (2022)
Thesis
Gunaratne, T. (2022). Emerging digital banking service quality dimensions and their impact on elderly customer satisfaction and engagement: a study in Sri Lankan context. (Thesis). University of Salford

This research is based on the impact of emerging digital banking service quality dimensions on elderly customer satisfaction and engagement in Sri Lankan context. Security and privacy, perceived usefulness, perceived ease of use, perceived personaliz... Read More about Emerging digital banking service quality dimensions and their impact on elderly customer satisfaction and engagement: a study in Sri Lankan context.

Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women (2021)
Journal Article
Khan, I., Sahadev, S., Rashid, T., & Banerjee, S. (2022). Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women. International Journal of Hospitality Management, 101, 103125. https://doi.org/10.1016/j.ijhm.2021.103125

Research that explores Muslim women’s hospitality and tourism decision-making is limited. This paper attempts to bring a new perspective to the literature on social media and consumption decisions in the hospitality and tourism sector by focusing on... Read More about Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women.

Digital and Social Media Marketing (2020)
Book
(2020). A. Heinze, G. Fletcher, T. Rashid, & A. Cruz (Eds.), Digital and Social Media Marketing. Taylor and Francis. https://doi.org/10.4324/9780429280689

The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight i... Read More about Digital and Social Media Marketing.

Social cues-customer behavior relationship : the mediating role of emotions and cognition (2017)
Journal Article
Nusairat, N., Akhorshaideh, A., Rashid, T., Sahadev, S., & Rembielak, G. (2017). Social cues-customer behavior relationship : the mediating role of emotions and cognition. International Journal of Marketing Studies, 9(1), 1-17. https://doi.org/10.5539/ijms.v9n1p1

This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Al... Read More about Social cues-customer behavior relationship : the mediating role of emotions and cognition.

Resurrecting information technology adoption models : a theoretic foundation (2015)
Journal Article
a theoretic foundation. International journal of research in management & technology (Print), 5(6), 400-408

The Information Technology (IT) has generated competing models, each of which has a different set of adoption and acceptance determinants. This paper includes an overview of the models and theories of predicting, explaining and understanding the hu... Read More about Resurrecting information technology adoption models : a theoretic foundation.

The key factors affecting B2C acceptance in Egypt : an empirical investigation (2015)
Journal Article
Al-Sahouly, I., & Rashid, T. (2015). The key factors affecting B2C acceptance in Egypt : an empirical investigation. International journal of research in management & technology (Print), 5(6), 385-399

This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of E-c... Read More about The key factors affecting B2C acceptance in Egypt : an empirical investigation.

Design factors-customer behaviour relationship: The mediating role of emotions and cognition (2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland

Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.

CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles (2015)
Journal Article
Rashid, T., & Patten, E. CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles. Manuscript submitted for publication

2013 is the 20th birth-year of the World Wide Web, probably the most important technological invention since Gutenberg’s letterpress. It has enormous impact on people’s lives. In Germany, where bricks and mortar sales have stagnated over the last few... Read More about CRM in a German multichannel retailing company : investigating and evaluating the sales people’s roles.

Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan (2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School

The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.

A closer look on the Egyptian e-commerce: A case study (2012)
Journal Article
Alsahouly, I., & Rashid, T. (2012). A closer look on the Egyptian e-commerce: A case study. International journal of research in management & technology (Print), 2(6), 1-7

This paper aims to give a general overview about the current status of the utilization of e-commerce in Egypt. A pilot study was conducted among 50 Egyptian consumers as to report their perspectives regarding the current barriers of electronic commer... Read More about A closer look on the Egyptian e-commerce: A case study.

Visitors experience of travel to the City of Heaven (Madinah) (2011)
Journal Article
Raj, R., & Rashid, T. (2011). Visitors experience of travel to the City of Heaven (Madinah). International Journal of Business and Globalisation, 7(1), 3-13. https://doi.org/10.1504/IJBG.2011.040842

In modern society which, by definition is increasingly secular and culturally motivated, the Hajj is considered the culmination of each Muslim’s religious duties and aspiration. Muslims travel to the city of Madinah, after performing the Hajj, as... Read More about Visitors experience of travel to the City of Heaven (Madinah).

Crisis and risks in tourism: death takes a holiday – debunking the myth of terrorism and its psychological impact on the tourism industry (2010)
Journal Article
psychological impact on the tourism industry. International Journal of Tourism Policy, 3(4), 348-353. https://doi.org/10.1504/IJTP.2010.040393

Over recent years the proliferation of terrorist atrocities has had a negative impact on the tourism industry and these images have been viewed globally facilitated by the media revolution. The aim of this paper is to examine the reality of terror... Read More about Crisis and risks in tourism: death takes a holiday – debunking the myth of terrorism and its psychological impact on the tourism industry.

The phenomenon of information technology for small community-based businesses (2009)
Journal Article
Raj, R., & Rashid, T. (2009). The phenomenon of information technology for small community-based businesses. International Journal of Entrepreneurship and Small Business, 8(4), 473-485. https://doi.org/10.1504/IJESB.2009.025693

The information technology phenomenon has become a feature of most small businesses. Over the last few decades, small businesses have played a major part in UK economy and in local communities. Companies can now reach consumers almost anywhere in... Read More about The phenomenon of information technology for small community-based businesses.

The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK
Thesis
Khan, I. (in press). The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK. (Thesis). University of Salford

Muslim consumer segment has become the Fourth ‘Billion’ consumer segment after three biggest consumer groups in China, India, and women overall. Muslim consumer segment is increasing faster than the other consumer segments. Similarly, Muslim tourists... Read More about The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK.

A review of research on CRM implementation: Present trends and new challenges
Presentation / Conference
Abubakar, M., Sahadev, S., & Rashid, T. A review of research on CRM implementation: Present trends and new challenges. Presented at Academy of Marketing Conference 2014, Bournemouth

Purpose: Customer Relationship Management is still one of the most potent methodology/tool in achieving a truly customer oriented marketing strategy (Knox et al, 2012). Despite the fact that it has achieved the maturity stage and hence has become qui... Read More about A review of research on CRM implementation: Present trends and new challenges.

An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector
Thesis
Al-Sayeed Assad, D. An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector. (Thesis). University of Salford

In the 21st century, quality has become one of the most pressing issues in the world of business. Indeed, service quality management is a primary need for business survival. Quality management has been recognized as a comprehensive management philoso... Read More about An investigation of the factors affecting the readiness to implement the EFQM excellence model : an interpretive case study of the Syrian banking sector.