The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK
Thesis
Khan, I. (in press). The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK. (Thesis). University of Salford
Muslim consumer segment has become the Fourth ‘Billion’ consumer segment after three biggest consumer groups in China, India, and women overall. Muslim consumer segment is increasing faster than the other consumer segments. Similarly, Muslim tourists... Read More about The role of social media in the empowerment of Muslim women in their holiday decision-making in the UK.