Social cues-customer behavior relationship : the mediating role of emotions and cognition
(2017)
Journal Article
Nusairat, N., Akhorshaideh, A., Rashid, T., Sahadev, S., & Rembielak, G. (2017). Social cues-customer behavior relationship : the mediating role of emotions and cognition. International Journal of Marketing Studies, 9(1), 1-17. https://doi.org/10.5539/ijms.v9n1p1
This paper investigates the effect of social cues in a mall’s shopping environment on customer behavior. Two competing mediation scenarios are assessed: emotion-cognition and cognition-emotion in a stimulus-organism-response (SOR)-based framework. Al... Read More about Social cues-customer behavior relationship : the mediating role of emotions and cognition.