Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women
(2021)
Journal Article
Khan, I., Sahadev, S., Rashid, T., & Banerjee, S. (2022). Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women. International Journal of Hospitality Management, 101, 103125. https://doi.org/10.1016/j.ijhm.2021.103125
Research that explores Muslim women’s hospitality and tourism decision-making is limited. This paper attempts to bring a new perspective to the literature on social media and consumption decisions in the hospitality and tourism sector by focusing on... Read More about Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women.