All Outputs (2)

Examining the relationship between branding a place and sustainable development (2014)
Book Chapter
Maheshwari, V., Vandewalle, I., & Bamber, D. (2014). Examining the relationship between branding a place and sustainable development. In D. Deeter-Schmelz (Ed.), Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer. https://doi.org/10.1007/978-3-319-11797-3_161

There has been a steady increase in competition between places in terms of attracting tourists, businesses and investments, over the past few years (Kotler, et.al. 1993). This has made the marketing of places a key driver of the economic activities a... Read More about Examining the relationship between branding a place and sustainable development.

Can sustainability be achieved by effective branding of a place? (2014)
Book Chapter
Maheshwari, V., & Vandewalle, I. (2014). Can sustainability be achieved by effective branding of a place?. In M. Dato-On (Ed.), The Sustainable Global Marketplace : Proceedings of the 2011 Academy of Marketing Science (AMS) Annual Conference. Springer. https://doi.org/10.1007/978-3-319-10873-5_177

The aim of this research is to examine the place brand construct and to establish its role in the sustainable development of a place. A place-specific branding campaign was considered and findings of this research suggest that place branding plays an... Read More about Can sustainability be achieved by effective branding of a place?.