All Outputs (1381)

Over the waterfall in a barrel: Experiential marketing and the building of brand
Presentation / Conference Contribution

Experiential marketing has evolved in response to a move away from a service economy to an economy that is shaped and defined by consumer experiences. As consumers seek ever more unique and memorable experiences, experiential marketing has become inc... Read More about Over the waterfall in a barrel: Experiential marketing and the building of brand.

From rhetoric to reality. A review of New Labour's proposals for greater public participation in local health service planning
Presentation / Conference Contribution

The utilisation of language in political marketing theory and practice
Presentation / Conference Contribution

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Self-directed care: is there a role for occupational therapists?
Presentation / Conference Contribution

Political parties and political marketing ‘strategies’
Presentation / Conference Contribution

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Knowledge management in a virtual environment academic network
Presentation / Conference Contribution

Empirical features of weaving sections
Presentation / Conference Contribution

A motorway weaving section is a segment of the road in which an on-ramp is followed by an off-ramp with limited spacing between them. Various equations have been adopted to determine the capacity of such weaving sections. Some of these include fact... Read More about Empirical features of weaving sections.

Building information modelling in integrated practice
Presentation / Conference Contribution

Integrated practice in construction industry is identified as one of the solution that could be used to minimise the problems associated with fragmentation in construction. Many solutions are identified to support integrated practice and such of them... Read More about Building information modelling in integrated practice.

Building information modelling: Literature review on model to determine the level of uptake by the organisation
Presentation / Conference Contribution

Building Information Modelling has been recognised as one of the Information Technology/Information Systems that could assist construction delivery in achieving Integrated Practice. However, the level of uptake currently varies between one organisati... Read More about Building information modelling: Literature review on model to determine the level of uptake by the organisation.

Acupuncture in the treatment of Painful Diabetic Neuropathy (PDN) – a pilot Randomized Controlled Trial (RCT)
Presentation / Conference Contribution

Painful Diabetic Neuropathy is a distressing and disabling complication of diabetes mellitus commonly associated with pain, sleep disturbance and poor quality of life. Current treatment is mainly pharmacological, which can be beneficial, but in many... Read More about Acupuncture in the treatment of Painful Diabetic Neuropathy (PDN) – a pilot Randomized Controlled Trial (RCT).

'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
Presentation / Conference Contribution

This paper investigates experiential marketing from the perspective of cultural heritage sites and attractions operating in a highly competitive leisure and tourism marketplace. The paper explores the rise of the heritage industry and the urgent need... Read More about 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector.

The performance of the EU in the international institutional landscape of the internet
Presentation / Conference Contribution

The paper undertakes a review of the how the EU has ‘acted’ within the Internet governance space that exists and is still being developed at the international level. In the process, the paper assesses the utility of some of the main approaches taken... Read More about The performance of the EU in the international institutional landscape of the internet.

Built environment reverse and forward prototyping
Presentation / Conference Contribution

Advanced digital mapping tools and technologies are enablers for effective e-planning in the built and human environment. The regeneration and transformation of cities from the industrial age to the knowledge age is essentially a ‘whole life cycle’ p... Read More about Built environment reverse and forward prototyping.

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

In this paper a prototype software system to help students to get started on their team project work is evaluated. Using a case study approach, and several cycles of the prototype, it was tested on student undertaking team projects in the information... Read More about Software to support student team project working: evaluating a prototype.

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

This paper presents the findings from a case study to investigate how undergraduate students used the output from a teamwork support tool. In designing this sort of software tool usability is considered, but analysis of the findings from this researc... Read More about Software to support student team project working: evaluating a prototype.

Future Proofing, Recording and Tagging Historical Buildings: a Pilot Study in Wales, UK
Presentation / Conference Contribution

This paper discusses the process that follows the use of ground based laser scanning to record endangered heritage structures before rescue and reconstruction elsewhere. It addresses a possible workflow based on new and emerging technologies for the... Read More about Future Proofing, Recording and Tagging Historical Buildings: a Pilot Study in Wales, UK.

Accounting for knowledge embedded in physical objects and environments : the role of artefacts in transferring knowledge
Presentation / Conference Contribution

The intention to investigate the role of artefacts (objects and environments) in codifying, embedding and disseminating knowledge was inspired by an awareness that organisations across all sectors are increasingly being asked not only to provide prod... Read More about Accounting for knowledge embedded in physical objects and environments : the role of artefacts in transferring knowledge.

Liberate your avatar
Presentation / Conference Contribution

The merged realities of 'All Saints Gardens' on Oxford Road, and its online three-dimensional counterpart in 'Second Life' will, for the first time, allow 'first life' visitors and 'second life' avatars to coexist and share the same park bench in a l... Read More about Liberate your avatar.

Puppeteers, performers or avatars - A perceptual difference in telematic space
Presentation / Conference Contribution

My work in the field of telematic arts explores the emergence of a user-determined narrative by bringing remote participants together in a shared telepresent environment. Through the use of live chroma-keying and videoconferencing technology, two pub... Read More about Puppeteers, performers or avatars - A perceptual difference in telematic space.

Liberate your avatar; the revolution will be social networked
Presentation / Conference Contribution

This paper brings together the practice-based creative research of artists Charlotte Gould and Paul Sermon, culminating in a collaborative interactive installation that investigates new forms of social and political narrative in multi-user virtual en... Read More about Liberate your avatar; the revolution will be social networked.