All Outputs (2)

Towards an understanding of satisfaction : the experiential and affective components (2013)
Thesis
Uche, U. Towards an understanding of satisfaction : the experiential and affective components. (Thesis). University of Salford

The research investigates factors driving consumer satisfaction by examining the
experiential and affective components of satisfaction. This research was motivated by
the fact that service firms have tried to deal with the complexities of consumer... Read More about Towards an understanding of satisfaction : the experiential and affective components.

A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour (2012)
Thesis
Sandhu, M. A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour. (Thesis). University of Salford

The main focus of this thesis is to investigate consumer ethnocentric behaviour (indeed
morality, appropriateness to buy domestic products; Shimp and Sharma, 1987) and the effect
of different socio-cultural and psychological constructs namely relig... Read More about A study of the influence of religiosity, materialism and animosity on consumer ethnocentric behaviour.