Ethnocentric consumption of Malaysian consumers and acculturating migrants
(2010)
Thesis
Sahak, S. Ethnocentric consumption of Malaysian consumers and acculturating migrants. (Thesis). Salford : University of Salford
This thesis investigates ethnocentric behaviour (i.e. favouritism for home country products) among consumers who had migrated to a foreign country and those living in their home country. The work was underpinned by two key... Read More about Ethnocentric consumption of Malaysian consumers and acculturating migrants.