An exploration of the innovation process in small digital marketing agencies in the UK : understanding the social, knowledge and structural capital implications
Thesis
Menelec, V. (in press). An exploration of the innovation process in small digital marketing agencies in the UK : understanding the social, knowledge and structural capital implications. (Thesis). University of Salford
In this increasingly complex and competitive society organisations are compelled to innovate developing inter-organisational relationships and sharing knowledge. In service innovation one key characteristic of the service innovation process is the in... Read More about An exploration of the innovation process in small digital marketing agencies in the UK : understanding the social, knowledge and structural capital implications.