All Outputs (2692)

Generalised estimators for seasonal forecasting by combining grouping and shrinkage approaches
Journal Article

In this paper, generalised estimators are proposed to estimate seasonal indices for certain forms of additive and mixed seasonality. The estimators combine one of two group seasonal indices methods, Dalhart’s group method and Withycombe’s group metho... Read More about Generalised estimators for seasonal forecasting by combining grouping and shrinkage approaches.

The utilisation of language in political marketing theory and practice
Presentation / Conference Contribution

Purpose: Whilst political marketing has become established as a subject area, important issues remain under-researched. One such area is language utilisation in political marketing. The purpose of this paper is therefore to further the literature wi... Read More about The utilisation of language in political marketing theory and practice.

Political parties and political marketing ‘strategies’
Presentation / Conference Contribution

This conceptual paper focuses on political marketing ‘strategies’ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated... Read More about Political parties and political marketing ‘strategies’.

Knowledge management in a virtual environment academic network
Presentation / Conference Contribution

Introduction
Book Chapter

Appeals, referrals and substantial injustice
Journal Article

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

In this paper a prototype software system to help students to get started on their team project work is evaluated. Using a case study approach, and several cycles of the prototype, it was tested on student undertaking team projects in the information... Read More about Software to support student team project working: evaluating a prototype.

Software to support student team project working: evaluating a prototype
Presentation / Conference Contribution

This paper presents the findings from a case study to investigate how undergraduate students used the output from a teamwork support tool. In designing this sort of software tool usability is considered, but analysis of the findings from this researc... Read More about Software to support student team project working: evaluating a prototype.

From search engine optimisation to search engine marketing management: development of a new area for information systems research
Presentation / Conference Contribution

Search Engine Optimisation was a term used by web developers in the late 90s to highlight the importance of increasing a website’s position in search engines’ results. Further development of the Internet in terms of the diversity of its users and use... Read More about From search engine optimisation to search engine marketing management: development of a new area for information systems research.

SPARC 2022 book of abstracts
Book

Welcome to the Book of Abstracts for the 2022 SPARC conference. Our conference is called “Moving
Forwards” reflecting our re-emergence from the pandemic and our desire to reconnect our PGR
community, in celebration of their research. PGRs have co... Read More about SPARC 2022 book of abstracts.

Alternative Ways of Engaging Student Voice – Exploring Belonging, Empowerment and Decolonising
Presentation / Conference Contribution

The current frameworks of student voice structures are limited and don’t always see the best engagement. The presentation will unpack alternative methods to student voice including two approaches tried in the Business School/Uni of Salford to explore... Read More about Alternative Ways of Engaging Student Voice – Exploring Belonging, Empowerment and Decolonising.

How can digital action research stop Hajj stampedes? The story of developing mobile visuals for multicultural communication
Journal Article

Our research aims to introduce a Digital Participatory Action Research (DPAR) as a tool to help save lives in Hajj. We reflect three stages of iteration on how to produce Mobile-based Visual Signs (MVS) as artefacts to communicate messages of informa... Read More about How can digital action research stop Hajj stampedes? The story of developing mobile visuals for multicultural communication.