Sponsorship programmes and corruption in sport : management responses to a growing threat
(2017)
Journal Article
Roberts, S., Chadwick, S., & Anagnostopoulos, C. (2017). Sponsorship programmes and corruption in sport : management responses to a growing threat. Journal of Strategic Marketing, 26(1), 19-36. https://doi.org/10.1080/0965254x.2017.1344292
Sponsorship programmes are increasingly being exposed to the threat of corruption in sport. Several recent notable cases of corruption have exposed sponsors and their investments to significant perceived pressures including negative consumer associat... Read More about Sponsorship programmes and corruption in sport : management responses to a growing threat.