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All Outputs (3)

Sponsorship programmes and corruption in sport : management responses to a growing threat (2017)
Journal Article
Roberts, S., Chadwick, S., & Anagnostopoulos, C. (2017). Sponsorship programmes and corruption in sport : management responses to a growing threat. Journal of Strategic Marketing, 26(1), 19-36. https://doi.org/10.1080/0965254x.2017.1344292

Sponsorship programmes are increasingly being exposed to the threat of corruption in sport. Several recent notable cases of corruption have exposed sponsors and their investments to significant perceived pressures including negative consumer associat... Read More about Sponsorship programmes and corruption in sport : management responses to a growing threat.

Social media based sponsorship activation – a typology of content (2017)
Journal Article
content. Sport, Business and Management: An International Journal, 7(3), 293-314. https://doi.org/10.1108/SBM-04-2016-0016

This paper thematically categorises sports sponsorship-linked Twitter content and, by drawing on uses & gratifications (U&G) theory, maps the extent to which these categories cohere with known user motivations for consuming social media. Methodolo... Read More about Social media based sponsorship activation – a typology of content.

Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon (2017)
Journal Article
Chadwick, S., & Burton, N. (2018). Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon. Journal of Advertising Research, 58(3), 282-296. https://doi.org/10.2501/JAR-2017-014

Ambush marketing is more than thirty years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has failed to keep pace, offering scant analysis of the diffe... Read More about Ambush marketing is dead ; long live ambush marketing – a re-definition and typology of an increasingly prevalent phenomenon.