All Outputs (3)

European football supporter attitudes toward ambush marketing (2018)
Journal Article
Burton, N., & Chadwick, S. (2019). European football supporter attitudes toward ambush marketing. International Journal of Sports Marketing and Sponsorship, 20(1), 143-162. https://doi.org/10.1108/ijsms-10-2017-0107

Purpose The purpose of this paper is to explore attitudes towards ambush marketing at the 2016 Union of European Football Associations European Championships, seeking to examine fan affect towards ambush marketing. Design/methodology/approach... Read More about European football supporter attitudes toward ambush marketing.

Football’s emerging market trade network : ego network approach to world systems theory (2018)
Journal Article
Bond, A., Widdop, P., & Chadwick, S. (2018). Football’s emerging market trade network : ego network approach to world systems theory. Managing Sport and Leisure, 23(1-2), 70-91. https://doi.org/10.1080/23750472.2018.1481765

The football transfer market is a billion-pound industry, traditionally dominated by the European market. This has been challenged by the rise of relatively new markets emerging from China, Brazil, Turkey and Russia. Important countries within the ma... Read More about Football’s emerging market trade network : ego network approach to world systems theory.

Branding in pictures : using Instagram as a brand management tool in professional team sport organisations (2018)
Journal Article
Anagnostopoulos, C., Parganas, P., Fenton, A., & Chadwick, S. (2018). Branding in pictures : using Instagram as a brand management tool in professional team sport organisations. European Sport Management Quarterly, 18(4), 413-438. https://doi.org/10.1080/16184742.2017.1410202

Research question/purpose – Instagram has become an increasingly popular tool for sport organisations to share visual content. This study aims to examine how professional team sport organisations use Instagram for branding purposes and to explore the... Read More about Branding in pictures : using Instagram as a brand management tool in professional team sport organisations.