Gender differences: visual attention and attitude toward advertisements
(2020)
Journal Article
Boscolo, J., Oliveira, J., Maheshwari, V., & Giraldi, J. (2020). Gender differences: visual attention and attitude toward advertisements. Marketing Intelligence and Planning, 39(2), 300-314. https://doi.org/10.1108/mip-11-2019-0598
Purpose This study examines the differences between genders in visual attention and attitudes toward different types of advertisements. Design/methodology/approach An experimental design using a structured questionnaire and six print advertiseme... Read More about Gender differences: visual attention and attitude toward advertisements.