Social media conversations about high engagement sports team brands
(2021)
Journal Article
Chadwick, S., Fenton, A., Dron, R., & Ahmed, W. (2021). Social media conversations about high engagement sports team brands. IIM Kozhikode Society & Management Review, 10(2), 178-191. https://doi.org/10.1177/22779752211017275
This study conducts an analysis of social media discussions related to high engagement sports brands. More specifically, our study examined the English Premier League (EPL). Our study sought to retrieve data systematically over the same day, weekly,... Read More about Social media conversations about high engagement sports team brands.