Design factors-customer behaviour relationship: The mediating role of emotions and cognition
(2015)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2015, July). Design factors-customer behaviour relationship: The mediating role of emotions and cognition. Presented at Academy of Marketing Conference 2015, University of Limerick Ireland
Although the role of retail environment in general in affecting customer behaviour is highly acknowledged by marketing scholars, the mechanism of the effect is still a promising area of research. This working paper presents a conceptual framework to... Read More about Design factors-customer behaviour relationship: The mediating role of emotions and cognition.