All Outputs (2)

Talking about sports brands - how our social media conversations reveal what we say (2018)
Presentation / Conference
Fenton, A., Chadwick, S., Dron, R., & Ahmed, W. (2018, September). Talking about sports brands - how our social media conversations reveal what we say. Presented at EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, Malmo, Sweden

Pop-Up Research Unit (#PUPRU) : technology strategy in action
Presentation / Conference
Chen, Y., Griffiths, M., & Dron, R. Pop-Up Research Unit (#PUPRU) : technology strategy in action. Presented at 6th Annual GSTF International Conference on Business Strategy in the Age of Disruption (BizStrategy) 2016, Singapore

Predicted key business IT trends through to 2020 acknowledge that there will be increased adoption of disruptive technologies that will impact within business contexts (Gartner (1), 2015). These include moves to small-screen marketing, rising value o... Read More about Pop-Up Research Unit (#PUPRU) : technology strategy in action.