Customer relationship management processes in the Nigerian retail banking sector
(2017)
Thesis
Abubakar, M. Customer relationship management processes in the Nigerian retail banking sector. (Thesis). University of Salford
The acceptance and wide adoption of relationship management strategies stem from the strategic competitive advantage(s) associated with an excellent customer-bank relationship. Similarly, its acceptance by big organisations and its subsequent perform... Read More about Customer relationship management processes in the Nigerian retail banking sector.