Conspicuous consumption : a study of exceptional consumer behaviour
(1980)
Thesis
Mason, R. Conspicuous consumption : a study of exceptional consumer behaviour. (Thesis). Salford : University of Salford
The thesis offers a detailed study of that part of consumer
behaviour which is status-directed and which encourages
individuals to purchase and consume products not for their
intrinsic value (i.e. their value in use) but for their
extrinsic (i.e....
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