“He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption
(2022)
Journal Article
Byrne, A., & Milestone, K. (2022). “He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption. Journal of Consumer Culture, 23(1), 146-147. https://doi.org/10.1177/14695405211066314
Skincare products are well-established amongst female consumers. The market for male skincare products is far more recent and little research has been undertaken on this emerging sector. The practice of men using what was traditionally a product al... Read More about “He wouldn’t be seen using it…” Men’s use of male grooming products as a form of invisible consumption.