Evaluating e-commerce trust using fuzzy logic [article]
(2007)
Journal Article
Meziane, F., & Nefti-Meziani, S. (2007). Evaluating e-commerce trust using fuzzy logic [article]. International Journal of Intelligent Information Technologies, 3(4), 25-39
Trust is widely recognized as an essential factor for the continual development of business to customer electronic commerce (B2C EC). Many trust models have been developed, however, most are subjective and do not take into account the vagueness and a... Read More about Evaluating e-commerce trust using fuzzy logic [article].