An information framework for merchant trust in electronic commerce (Business to Consumer Segment)
(2008)
Thesis
Kasiran, M. An information framework for merchant trust in electronic commerce (Business to Consumer Segment). (Thesis). University of Salford
The primary purpose of this research is to investigate the information requirements that need to be available on merchants' websites. This information is important to facilitate the establishment of initial trust from potential consumers towards the... Read More about An information framework for merchant trust in electronic commerce (Business to Consumer Segment).