All Outputs (2)

Strategic objectives, parent control and performance : a study of Sino-European international joint ventures (2005)
Thesis
Yang, H. Strategic objectives, parent control and performance : a study of Sino-European international joint ventures. (Thesis). University of Salford

The study explores the relationship between the strategic objectives of foreign
firms entering international joint ventures, foreign parent control, and joint venture
performance in the context of Sino-European IJVs. Using an integrative approach... Read More about Strategic objectives, parent control and performance : a study of Sino-European international joint ventures.

Relationship marketing in the not-for-profit sector : the key to a strategic marketing focus? : the case of the subsidised arts (2003)
Thesis
Conway, A. Relationship marketing in the not-for-profit sector : the key to a strategic marketing focus? : the case of the subsidised arts. (Thesis). University of Salford

There is evidence to suggest that not-for-profit organisations generally, and subsidised arts
organisations particularly, tend to use marketing for short-term, tactical purposes. This
research study considers whether successful subsidised arts orga... Read More about Relationship marketing in the not-for-profit sector : the key to a strategic marketing focus? : the case of the subsidised arts.