Transnational Marketing and Transnational Consumers

Sirkeci, I

doi:10.1007/978-3-642-36775-5

All Outputs (1)

Transnational Marketing and Transnational Consumers (2013)
Book
Sirkeci, I. (2013). Transnational Marketing and Transnational Consumers. Heidelberg: Springer Berlin. https://doi.org/10.1007/978-3-642-36775-5

Presents clear and crisp definitions of what is global, international, multinational, and transnational in the world of marketing Explains the key features of a transnational marketing strategy, a key to the success of global small and large organ... Read More about Transnational Marketing and Transnational Consumers.