All Outputs (3)

Multiperspectives of mobile money system development at the base of the pyramid : case of e-Masary in Egypt (2015)
Book Chapter
Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2015). Multiperspectives of mobile money system development at the base of the pyramid : case of e-Masary in Egypt. In J. Zhao, & P. Tennyson (Eds.), Organizational Innovation and IT Governance in Emerging Economies. Canada: IGI Global. https://doi.org/10.13140/RG.2.1.4251.9123

This chapter highlights how the motives, utility and benefits, and challenges of Mobile Money Systems (MMS) shape the financial inclusion in today’s dynamic environment and increase its sustainability. Recently, Mobile Network Operators (MNOs) have b... Read More about Multiperspectives of mobile money system development at the base of the pyramid : case of e-Masary in Egypt.

Mobile financial services at the base of the pyramid : a systemic view for cross-sector governance and embedded innovation (2015)
Book Chapter
a systemic view for cross-sector governance and embedded innovation. In J. Zhao, P. De Pablos, & R. Tennyson (Eds.), Organizational Innovation and IT Governance in Emerging Economies (46-82). IGI Global. https://doi.org/10.4018/978-1-4666-7332-8.ch003

Mobile financial services is one of the uprising movements to bank the unbanked by integrating philanthropic and business approaches for financial inclusion. In this paper, we address how a systemic view help integrate the Philan... Read More about Mobile financial services at the base of the pyramid : a systemic view for cross-sector governance and embedded innovation.

Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt (2015)
Book Chapter
Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2015). Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt. In J. Zhao, P. De Pablos, & R. Tennyson (Eds.), Organizational Innovation and IT Governance in Emerging Economies (46-82). IGI Global. https://doi.org/10.4018/978-1-4666-7332-8.ch013

The expansion of mobile telecoms in the Egyptian market has contributed to different development paradigms. The entry mode followed by the telecoms accessing the Base of the Pyramid (BoP) in Egypt identifies which development para... Read More about Entry modes and the impact of mobile microfinance at the base of the pyramid : scenarios of “My village phone” in Egypt.