Thinking locally, acting locally? conscious consumers & farmers’ markets
(2010)
Journal Article
McEachern, M., Warnaby, G., Carrigan, M., & Szmigin, I. (2010). Thinking locally, acting locally? conscious consumers & farmers’ markets. Journal of Marketing Management, 26(5-6), 395-412. https://doi.org/10.1080/02672570903512494
The emergence of a more reflexive and discerning customer has created inter alia a demand for ‘better’ food (i.e. quality and ‘authenticity’) in terms of sourcing, processing, and specialist distribution/retailing. As a consequence, the food producti... Read More about Thinking locally, acting locally? conscious consumers & farmers’ markets.