The business of digital storytelling : augmenting information systems with QR codes
(2013)
Journal Article
Burke, M., O'Callaghan, S., & Quigley, M. (2013). The business of digital storytelling : augmenting information systems with QR codes. Journal of Systems and Information Technology, 15(4), 347-367. https://doi.org/10.1108/JSIT-04-2013-0009
Purpose: The aim of this paper is to present case study findings that explore the implementation and use of a low-cost digital technology platform to collect, process and disseminate information in business-to-consumer practices. Design/methodolo... Read More about The business of digital storytelling : augmenting information systems with QR codes.