All Outputs (3)

Role of organizational career websites for employer brand development (2018)
Journal Article
Gunesh, P., & Maheshwari, V. (2018). Role of organizational career websites for employer brand development. International Journal of Organizational Analysis, 27(1), 149-168. https://doi.org/10.1108/ijoa-01-2018-1327

Purpose The paper aims to demonstrate the utilization of banks’ career website for publicizing the employer branding strategy to enable effective strategic talent relationship management through talent attraction, engagement and retention. Design... Read More about Role of organizational career websites for employer brand development.

Role of attitudes in Brazil's country brand image (2018)
Journal Article
Giraldi, J., Maheshwari, V., Mariutti, F., & Konstantopolou, A. (2018). Role of attitudes in Brazil's country brand image. International Journal of Business and Globalisation, 21(3), 297-307. https://doi.org/10.1504/ijbg.2018.10016574

For the past three decades, the academic community has sought to advance the analysis relating to the image of several countries around the world. However, despite the importance of the theory of attitude in evaluating the image of a country, the maj... Read More about Role of attitudes in Brazil's country brand image.

Analysis of Brazilian fashion sectorial brand identity (2018)
Journal Article
Lourencao, M., Giraldi, J., & Maheshwari, V. (2018). Analysis of Brazilian fashion sectorial brand identity. Research Journal of Textile and Apparel, 22(3), 291-314. https://doi.org/10.1108/rjta-12-2017-0055

Purpose The purpose of the present study is to propose identifying similar characteristics and managerial actions of the sector brand identity elements among the associations that compound the Brasil Fashion System (BFS) brand. Design/methodology... Read More about Analysis of Brazilian fashion sectorial brand identity.