Decoy, dazzle, deny: how some businesses communicate around controversial issues
(2024)
Other
O'Dochartaigh, A., Marshall, D., Rehme, J., Kelly, S., Boojihawon, R., & Chicksand, D. (2024). Decoy, dazzle, deny: how some businesses communicate around controversial issues. [Online article]
Research has identified seven distinct strategies used by companies in controversial industries to communicate on controversial issues