All Outputs (2)

Teddy bears and perfumes: advertising information - knowledge management at its best! (1998)
Presentation / Conference
Burke, M. (1998, November). Teddy bears and perfumes: advertising information - knowledge management at its best!. Presented at Sixth International Symposium for Information Science (ISI 1998), Prague, Czech Republic

This paper will examine the issues surrounding marketing in today’s business orientated climate and the role of knowledge managers as providers of information.

Assessing professional capability beyond the millennium: blue sky or harsh reality? (1998)
Presentation / Conference
Burke, M. (1998, January). Assessing professional capability beyond the millennium: blue sky or harsh reality?. Presented at Sixth International BOBCATSSS Symposium: 'Shaping the Knowledge Society', National Szechenyi Library, Budapest, Hungary