All Outputs (10)

Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan (2014)
Presentation / Conference
Nusairat, N., Rashid, T., & Rembielak, G. (2014, December). Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan. Presented at Contemporary Marketing Conference, Edinburgh University Business School

The role of shopping environment in deriving customers’ response has been substantially addressed in marketing literature, however, the focus has been considerably limited to certain physical environment factors such as music, light and scent. Less a... Read More about Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan.

SME competitiveness through online brand communities: An exploration of brand loyalty (2014)
Presentation / Conference
Poor Rezaei, S., & Heinze, A. (2014, November). SME competitiveness through online brand communities: An exploration of brand loyalty. Presented at Institute for Small Business and Entrepreneurship (ISBE), Manchester, UK

Contingent effect of national culture on individual social entrepreneurship choice (2014)
Presentation / Conference
Sahasranamam, S., & Mankavil Kovil Veettil, N. (2014, September). Contingent effect of national culture on individual social entrepreneurship choice. Presented at Strategic Management Society Conference, Madrid, Spain

Customer engagement persuasion process in online brand communities: Social influence theory perspective (2014)
Presentation / Conference
Poor Rezaei, S., & Heinze, A. (2014, September). Customer engagement persuasion process in online brand communities: Social influence theory perspective. Presented at BAM2014: The Role of The Business School in Supporting Economic and Social Development, Belfast, Ireland

Customer engagement is becoming a more important area in online brand community management. There are a number of competing theories that underline the importance of different types of community members in order to positively influence them for the b... Read More about Customer engagement persuasion process in online brand communities: Social influence theory perspective.

Contingent effect of national culture on social entrepreneurship (2014)
Presentation / Conference
Sahasranamam, S., & Nandakumar, M. (2014, September). Contingent effect of national culture on social entrepreneurship. Presented at British Academy of Management Conference, Belfast, United Kingdom

Thematic analysis to explore strategy implementation barriers (2014)
Presentation / Conference
Amjad, M., & Amjad, M. (2014, September). Thematic analysis to explore strategy implementation barriers. Presented at British Academy of Management 2014 Conference, Belfast, UK

Thematic analysis is frequently used in social sciences, but rarely in strategy research. Arguably, poor demarcation, insufficient methodological clarity, limited explanation of analytical process, and rigour issues have contributed towards this. Thi... Read More about Thematic analysis to explore strategy implementation barriers.

Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration (2014)
Presentation / Conference
Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2014, August). Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration. Presented at 73rd Academy of Management Annual Meeting, Orlando, FL.USA

This research explores the enablers and challenges of virtual collaboration on Mobile Money Systems (MMS) as a networked society. We capture different technical, organizational, and personal factors that affect the stakeholders’ collaboration to enha... Read More about Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration.

Impact of decision making approaches on business model attributes: Evidence from Indian SMEs (2014)
Presentation / Conference
Pati, R., & Mankavil Kovil Veettil, N. (2014, August). Impact of decision making approaches on business model attributes: Evidence from Indian SMEs. Presented at Academy of Management Conference, Philadelphia

Agile, adaptable and aligned supply chain managers: Using the triple-A view to create best-in-class supplier management education (2014)
Presentation / Conference
Kelly, S., & Marshall, D. (2014, April). Agile, adaptable and aligned supply chain managers: Using the triple-A view to create best-in-class supplier management education. Presented at 23rd Annual International Purchasing and Supply Education and Research Association Conference, Pretoria

IT Governance from theory to practice : the importance of accountability (2014)
Presentation / Conference
Janahi, L. (2014, March). IT Governance from theory to practice : the importance of accountability. Presented at The 2nd BCS International IT Conference 2014, Abu Dhabi

It is widely acknowledged that Information Technology (IT) Governance is extremely complex and at the same time equally critical when organisations endeavour to maximize their IT investments. IT Governance provides the means for decision making requi... Read More about IT Governance from theory to practice : the importance of accountability.