Exploring the effects of consumers’ trust : a predictive model for satisfying buyers’ expectations based on sellers’ behaviour in the marketplace
(2019)
Thesis
AlSheikh, S. Exploring the effects of consumers’ trust : a predictive model for satisfying buyers’ expectations based on sellers’ behaviour in the marketplace. (Thesis). University of Salford
In recent years, Consumer-to-Consumer (C2C) marketplaces have become very popular among Internet users. However, compared to traditional Business-to-Consumer (B2C) stores, most modern C2C marketplaces are reported to be associated with stronger neg... Read More about Exploring the effects of consumers’ trust : a predictive model for satisfying buyers’ expectations based on sellers’ behaviour in the marketplace.