Ideal participants in online market research: Lessons from closed communities
(2013)
Journal Article
Heinze, A., Ferneley, E., & Child, P. (2013). Ideal participants in online market research: Lessons from closed communities. International Journal of Market Research, 55(6), 769-789
Online market research communities are dependent upon their members’ participation that in turn provides market intelligence for community operators. However, people join these communities for different reasons. The selection process for market resea... Read More about Ideal participants in online market research: Lessons from closed communities.